Marketing
Product Range
A business has many different variety of options when opening a café or restaurant or even a shop in the mall. In dough and bean there is a huge range of products that someone can buy.
It ranges from bread to a nice mushroom steak and even drinks like fresh juice, coffee and even milkshakes. This means that people have a range of products to choose from and can try new and unique products they may not be able to try anywhere else.
Dough and bean owner states that his business offers a full traditional café experience with a middle eastern twist. This ensures that customers are getting food not seen anywhere else.
It ranges from bread to a nice mushroom steak and even drinks like fresh juice, coffee and even milkshakes. This means that people have a range of products to choose from and can try new and unique products they may not be able to try anywhere else.
Dough and bean owner states that his business offers a full traditional café experience with a middle eastern twist. This ensures that customers are getting food not seen anywhere else.
Target MarketA) The target market for a business is the MOST important part in being successful. For this business the target market is Mostly Lebanese and Greek families. However, their is no exceptions for who can and cannot buy this product. The relationship that the business has with its customers is strong. This is mostly because of the friends and family that come into the business and support the decisions that they make
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PromotionA) This is important because it is how you present your business to people and how you try and get people to come and buy your product or service. Promoting a business can be placing posters around the town, placing discount cards in food chains such as MacDonald’s or putting your logo on a jersey for a soccer or rugby team. The owner Max decided to created posters, go on radio and even promote a ad in the local newspaper. He also stated that these things are not cheap however they encourage people to come to the business and promote spending.
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PriceA) Pricing strategy is all about the products that you use and how much it costs to produce the product. As a business manager you need to understand how much your product will be selling for and what the customers think of the price. Dough and bean has taken a effective approach to their pricing. They decided to ask some customers after the food what they though of the pricing and worked on from there. After understanding the price, he decided to label the menu with a price that is not cheap however its not expensive.
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Place
A) Place is where your business will be located and the distance it has from manufacturers or wholesalers.
This is an important factor to businesses because it shows the products or material that they are using to create their final piece of work.
Dough and bean uses a process where they have a local farmer come to their store and have the owner select from a range of products.
This helps the owner to buy food that is fresh and untouched.
The way in which they receive their food is from a producer who sends it to the retailer which sends it to the customers of dough and bean. The food in which they sell is designed for dough and bean customers meaning the food is unique.
This is an important factor to businesses because it shows the products or material that they are using to create their final piece of work.
Dough and bean uses a process where they have a local farmer come to their store and have the owner select from a range of products.
This helps the owner to buy food that is fresh and untouched.
The way in which they receive their food is from a producer who sends it to the retailer which sends it to the customers of dough and bean. The food in which they sell is designed for dough and bean customers meaning the food is unique.
Effectiveness of Marketing strategies
A) The effectiveness of their marketing strategies according to the owner has been very successful.
The strategies that the business used include how they will use finance properly and to their advantage and research. The way in which this business used their finance was to investigate and find how much it would cost to employ everyone and the cost of buying all the products.
Once this was done the owner invested as much as he could in getting equipment that would help with efficiency and productivity. The second thing he used for his marketing strategy was to research about the business before opening it.
He told me he spend many hours finding the right spot and position to open his business he then told me about how strategies to use if I opened a business which was very interesting and worth while.
The strategies that the business used include how they will use finance properly and to their advantage and research. The way in which this business used their finance was to investigate and find how much it would cost to employ everyone and the cost of buying all the products.
Once this was done the owner invested as much as he could in getting equipment that would help with efficiency and productivity. The second thing he used for his marketing strategy was to research about the business before opening it.
He told me he spend many hours finding the right spot and position to open his business he then told me about how strategies to use if I opened a business which was very interesting and worth while.
Market Expanion
A) Every business in the world wants to expand their business and have multiple stores open. This is one things that needs to be planed successfully and is something that cannot be taken easy.
The owner of Dough and Bean said that expansion would be something to look for in the future. He said that if he were to expand he would place it in another city or state so there is a larger variety and more people get the chance to experience the passion for food that he has.
He said the way to expand would be to have a strong customer base that supports your decision. This helps to ensure you have people who are supportive of your decisions.
He also said in order to achieve this goal he would have to work hard and put a lot of time and effort into the business.
The owner of Dough and Bean said that expansion would be something to look for in the future. He said that if he were to expand he would place it in another city or state so there is a larger variety and more people get the chance to experience the passion for food that he has.
He said the way to expand would be to have a strong customer base that supports your decision. This helps to ensure you have people who are supportive of your decisions.
He also said in order to achieve this goal he would have to work hard and put a lot of time and effort into the business.
